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Guiding clients to realize their dreams

Truly Independent.

Azimuth M&A Advisors* is an integrated, independent mergers and acquisitions (M&A) advisory and wealth management firm that advises and guides CEOs / business owners of middle market businesses to substantially grow the value of their business and personal net worth.

Highly Experienced.

After 25 years of providing financial advice as well as investment and risk management services to some of the most successful CEOs and major corporations as well as to select wealthy families and foundations, Charles Rogers founded Azimuth M&A Advisors and Azimuth Wealth Advisors to focus intensely on guiding our clients to achieve their goals and realize their dreams.


We dedicate our time to get to know our clients. We listen intently to them. We ask probing questions to get to the heart of their concerns and aspirations. We assess risks and opportunities as we formulate strategies to guide our clients to achieve their goals.

*Azimuth Wealth Advisors is a DBA for Azimuth Wealth Advisors, LLC, a registered investment adviser, which is 100% owned individually by Charles Courtney Rogers, who is its CEO, President, Managing Member and Chief Compliance Officer, and for which Mr. Rogers is an investment advisor representative.

  • Azimuth Defined
  • The Story Behind the Name
  • The Story Behind the Logo

Definition of “Azimuth”: Azimuth is a quantitative measure of direction. Azimuth is a common term used in astronomy, navigation, surveying and gunnery as a means of measuring direction quantitatively.

What does “Azimuth Check” mean?

The military commonly uses the term “azimuth check” or “ check your azimuth” to mean literally to check or verify your direction of travel while navigating. To do so, requires that you take out your compass and verify that your current direction of travel (or “azimuth”) is aligned with the correct heading needed to reach the intended destination. If not, then make the necessary adjustments to get back on the correct azimuth.

“Azimuth check” also means to verify that weapons are pointed in the right direction, especially for those weapons that require precise calculations and an accurate direction of fire in order to hit distant targets. Typically for such weapons like howitzers (essentially modern cannons used by those in the field artillery), multiple attempts with successive adjustments are required to literally “hit the target”.

The term “azimuth check” also has a figurative meaning: to check or reassess your goals, values and methods. It often requires making multiple adjustments along the way, while progressing toward reaching your ultimate target or achieving your objectives.

For more detailed definitions, explanations and usages of the term “azimuth”, click here.

 Merriam-Webster dictionary defines “azimuth” as:

1: an arc of the horizon measured between a fixed point (as true north) and the vertical circle passing through the center of an object usually in astronomy and navigation clockwise from the north point through 360 degrees.

2: horizontal direction expressed as the angular distance between the direction of a fixed point (as the observer’s heading) and the direction of the object.


The military defines an azimuth as a horizontal angle measured clockwise from a north base line. Azimuth is the most common military method to express direction. When using an azimuth, the point from which the azimuth originates is the center of an imaginary circle (Figure 1). This circle is divided into 360 degrees or 6,400 mils.


This north base line may be one of three different norths: True north, Magnetic north, or Grid north, the latter two being most commonly used.

1.) True North. A line from any point on the earth’s surface to the north pole. All lines of longitude are true north lines. True north is usually represented by a star (Figure 2).

2.) Magnetic North. The direction to the north magnetic pole, as indicated by the north-seeking needle of a magnetic instrument. The magnetic north is usually symbolized by a line ending with half of an arrowhead (Figure 2). Magnetic readings are obtained with magnetic instruments, such as lensatic and M2 compasses.

3.) Grid North. The north that is established by using the vertical grid lines on the map. Grid north may be symbolized by the letters GN or the letter “y” (Figure 2).


Reference: U.S. Army Map Reading and Land Navigation Handbook. Field Manual 3-25.26.

Why we chose “Azimuth” as the name of our firm, Azimuth Wealth Advisors.

Azimuth is the most befitting, logical, available and distinctive name we could think of that has strong symbolic meanings for our experience, values and the services we provide in advising and guiding clients to achieve their goals. Before entering the financial services sector over 34 years ago, our founder and CEO, Charles Rogers, served as a Field Artillery officer in the U.S. Army. He learned that determining and following the correct azimuth are absolutely essential to firing weapons safely and hitting distant targets.

As wealth advisors, we take our role and responsibility just as seriously. We understand how critical it is for clients to determine the correct direction (“azimuth”) to take and decisions to make as well as how to stay on track (“azimuth check”) to achieve their various and often distant goals.




Given the definition of “Azimuth” means measuring direction, having a compass incorporated into our logo makes perfect sense. Compasses have been used for centuries to help determine direction as an aid in navigation. The addition of an upwardly sloping trend line with an arrow at the end symbolizes our goal of helping clients grow their wealth over time.

Elevating the client-advisor relationship to a new level.

One of the most important financial and investment decisions you will make is whom to choose as your advisor.

We help guide clients along the journey toward achieving their various financial and lifetime goals.


-Charles C. Rogers -Charles C. Rogers